The Gamekillers

This is by far for me an awesome advertising campaign. Covered all mediums and even MTV aired re-runs of it. 28.5mil media impressions!! That's mental.


Axe "Keep Your Cool" Campaign Video

Gamekillers are people who are there to fuck up / totally ruin your date. It's like it's their sole purpose on this planet.

Some Gamekillers I can relate to:

1. The Mess
Scenario: Group of single girls at the bar.

Never ever EVER send "The Mess" to initiate contact and Never Ever bring him for a double date either. Both ways you'll lose.

2. The Mother Hen
I think I have encountered this Gamekiller so many times it's almost like i'm expecting it everytime i'm meeting someone new.

Be nice and hope your 'girl' is on your side.

3. The Jokester
There is always one dude who thinks he's Bill Cosby + Eddie Murphy + Robin Williams in one. The ultimate jokester! Pfft.

I sometimes ain't sure how to react to this one.

4. Drama Queen
Enough said. Just pray you don't have a migraine on that day.

5. The One Upper

Bugger if I had RM100 for everytime i met a One Upper i'd be rich and just stay on my yacht sipping champagne. These are the worse kinds around and to think i know so many.


~Think i need new friends~